Employee engagement surveys: How, when, and why to run them in your organisation

The benefits of employee engagement surveys

Organisations are increasingly recognising the importance of employee engagement. Engaged employees are not only more productive but also contribute to a positive work culture and improved business outcomes. One effective way to gauge and enhance employee engagement is through surveys. In this article, we aim to explore the reasons why you should consider running employee engagement surveys, along with guidelines on how and when to implement them for maximum impact.

You will want to run a survey of well-planned questions covering key areas such as:

  1. Understanding company values
  2. Resources and operations
  3. Communications
  4. Leadership
  5. Training and Development
  6. Respect
  7. Motivation and engagement


Following up promptly with outcomes and actions with your people as soon as possible after the survey is completed is critical to future faith in the process and optimising benefits. 

1. Understanding employee engagement

Employee engagement refers to the level of commitment, passion, and involvement employees have towards their work and the organisation. Engaged employees feel motivated, valued, and aligned with the organisation’s goals, leading to increased productivity, innovation, and retention. However, it’s challenging to gauge the level of employee engagement accurately without proper measurement tools.

2. The benefits of employee engagement surveys

Running employee engagement surveys offers several key benefits. Firstly, it provides organsations with valuable insights into employee satisfaction, morale, and areas that require improvement. These surveys serve as a platform for employees to voice their opinions, concerns, and suggestions anonymously, fostering open communication. Furthermore, survey results help identify patterns and trends, enabling organsations to make data-driven decisions to enhance employee engagement and address specific areas of concern.

3. How to run employee engagement surveys

The following guidelines ensure effective employee engagement surveys:

  • Design a long form survey: Create a well-structured questionnaire that covers key areas like job satisfaction, work-life balance, communication, leadership, training and development, and organisational culture.
  • Ensure anonymity: Emphasise the confidentiality and anonymity of responses to encourage honest feedback.
  • Use a mix of quantitative and qualitative questions: Combine multiple-choice questions to measure engagement levels and open-ended questions to gather detailed insights and suggestions. Remember to leave room for employees to contribute any other thoughts or ideas they have.
  • Collect and analyse data: Utilise survey tools to collect responses and analyse the data to identify trends and patterns.

4. Timing and frequency

Running employee engagement surveys is essential for multiple reasons. Firstly, it demonstrates a commitment to employee well-being and engagement, showing that their opinions matter. Second, surveys provide a platform for employees to express their concerns and suggestions, making them feel valued and heard. Additionally, survey results help organisations identify areas of improvement, address pain points, and implement targeted initiatives to boost engagement. Engaged employees are more likely to be productive, loyal, and committed, leading to improved performance and reduced turnover rates.

You will need to run these surveys over a two – three week period to get the maximum completion value, covering people who are on leave or sick leave.

More importantly, survey data can uncover insights that might otherwise go unnoticed, enabling organisations to proactively address issues before they escalate.

Valuable feedback not to be missed!

Employee engagement surveys are invaluable tools for organisations looking to enhance productivity, boost morale, and foster a positive work culture. By implementing well-designed surveys, organisations can gather valuable feedback, make data-driven decisions, and actively work towards improving employee engagement, ultimately leading to business success and growth.

Employee engagement surveys from WorkInConfidence

Keep your finger on the pulse of your organisational health with employee engagement, long form, mini and pulse surveys. With multiple format options, our surveys help you measure engagement, understand your people, and track needs.  Identify areas for improvement before they become casualties of poor employee engagement and toxic workplace culture.

Book a demo and see for yourself how easy our surveys are to implement, create, use pre-built templates, edit and analyse the results.

A safe and secure way for your people to anonymously raise concerns via phone, tablet, or PC, ensuring you are aware of any workplace issues and can respond quickly and accordingly
A secure online place to record, track, update, and report on all speaking up matters, whether raised through WorkInConfidence or directly.
Easily set up, run and interpret surveys on engagement, respect, wellness or other topics to ensure you always understand your people, their needs and motivations.
Demonstrate your commitment to collaboration with discussion boards to accelerate employee engagement and gain greater insights – anonymous if required.

Subscribe for insights

Get actionable employee listening insight & resources, direct to your inbox

Subscribe to our monthly newsletter

Receive actionable employee listening insights & resources, direct to your inbox